Jobs on Partnerships: “Date Before You Marry”

Following reports of Apple’s cutthroat tactics with potential UK wireless carriers, Steve Jobs said a great quote about corporate partnerships.

“Partnerships take a lot of work – you want to go out on a few dates before you get married. Yes, we dated a few people but didn’t get married… and so there were a few unhappy girlfriends out there.”

Link.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in iPod |

  • Trev

    Steve Jobs is my hero!

  • 01

    Man, why didn’t I have a guy like SJ around when I was in high school? He seems friendly….and loose!

  • Schatten

    Girl: *sob* “Why are you breaking up with me?!”
    Me: “It’s just good business sense, baby”