Objects of Desire: Apple Stars in Design Film

Objects of Desire: Apple Stars in Design Film

“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.

The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.

At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.

If you catch it, let us know what you think.

About the author

Nicole MartinelliNicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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