Objects of Desire: Apple Stars in Design Film
“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.
The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.
At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.
If you catch it, let us know what you think.
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
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