Objects of Desire: Apple Stars in Design Film

Nicole Martinelli ()

“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.

The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.

At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.

If you catch it, let us know what you think.

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About the author

nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you're doing something new/cool that's Apple related, email her about it.

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  • Eric

    looks intresting

  • http://www.iloveflycasual.com thelottery

    I caught the screening in Chicago, and although I completely recommend the movie to anyone who’s even remotely interested in product design, as a movie it’s a B+.

    (My initial review from May 1 can be read here if you’re interested: http://blog.iloveflycasual.com/index.php/2009/05/objectified-in-chicago/)

  • bill

    I want the LITTLE CLOCK!!!!!!!!! cool

  • CaryMG

    What nonsense ….
    All anyone does — from the iPod on — is copy “futuristically cool” devices from comicbooks [rectangularish, slight curve, etc.] & apply that everywhere.

    Concerning the “Great CloseUp Of Jony [or however he's spelling his name this week]” remark ….
    Easy there, guy — it lasts 1.3 seconds.
    People may tend ta get the wrong idea.