Objects of Desire: Apple Stars in Design Film

Objects of Desire: Apple Stars in Design Film

“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.

The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.

At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.

If you catch it, let us know what you think.

About the author

Nicole MartinelliNicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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