Apple Newsstand App offers A-list Titles, Opt-in for Publishers

Apple Newsstand App offers A-list Titles, Opt-in for Publishers
Hailed as a “kiosk killer” back when it was announced in June at WWDC, there are a few more details available now on the Newsstand app, available Oct. 12 with iOS5.

Despite Apple’s  squabbles with publishers who were complaining about selling subscriptions to digital versions on iTunes, many top titles are will be available including The New York Times, GQ, Wired, The New Yorker, Popular Science, National Geographic and Esquire.

This is a pretty nice spread of titles to start with from the dozens of global publishers who signed up for Newsstand — Hearst Corporation, Conde Nast, Disney Worldwide, Europe’s Sanoma Media and the New York Times Corp.

The app auto downloads the latest edition of your subscriptions, ensuring that you have plenty of brain food during that endless airport layover. All of your Newsstand titles “live” in that app, not as separate icons on your phone. (Makes sense, though there are a few people on Twitter with the same question I have, mainly, why it can’t just be a simple folder?)

Apple has softened the “love us or leave us” subscription model – which may have helped convince publishers – making Newsstand an opt-in.

If publishers don’t want to sell subscriptions this way – and give Apple a 30 percent cut -  they don’t have to. (Caveat: you better make sure you have an recognizable title, if you don’t go through Newsstand, because you might end up in the “Lifestyle” category, for example.)

Free apps are also eligible to participate in Newsstand, another good way to make sure that Newsstand users have a nice, full bookshelf of reading material.

Via Poynter, TNW

Related
  • CharliK

    so here’s what I still don’t get. Is this just an index of whatever is on my phone or is it a reader program that publishers can use in place of creating their own or using Zinio etc. particularly those that are basically creating epubs anyway. 

    if it is a universal ish reader then awesome. if it is just an index and I have to have each and every companies application to actually access the stuff then what’s the point

  • CharliK

    so here’s what I still don’t get. Is this just an index of whatever is on my phone or is it a reader program that publishers can use in place of creating their own or using Zinio etc. particularly those that are basically creating epubs anyway. 

    if it is a universal ish reader then awesome. if it is just an index and I have to have each and every companies application to actually access the stuff then what’s the point

  • BenTenAtl

    There are a few publications that I am subscribed to, so i can’t wait to give the digital versions a try.  Maybe I’ll save a tree or two in the process.

  • Hampus

    “(Makes sense, though there are a few people on Twitter with the same question I have, mainly, why it can’t just be a simple folder?)”
    Have you looked at it? That’s basically what it is, it’s on the springboard with a “live icon” and whe you tap it it opens basically like a folder.
    Personally I wonder why it isn’t like iBooks (or why they don’t update iBooks to be like newsstand), some UI consistency would be nice (then again as we saw with the calendar in Lion Apple has abandoned that concept)

  • Hampus

    I think it’s more like an index… It has it’s own store and you subscribe to the magazine in it it handles your subscriptions just like Zinio and similar apps, of course, now publishers have yet another magazine store to make it available in, this will be the one that is on the most devices though…

  • Dave Vachon

    I subscribe to about 8 magazines on Zinio, have Sports Illustrated as a print subscriber on my iPad, same for ESPN.
    Apple really needs to cut out the crap where 30% is concerned. It is just greed.
    As a newspaper editor, I want tablets to be successful where my medium is concerned. Apple being greedy doesn’t help.

    And don’t get me wrong, I am not an Apple hater. I have the first-gen iPad and love my iPod Classic (I walk to work … 50 minutes of music and walking).
    I also own an Apple Airport Express so I can stream my iTunes music to my home stereo.

  • Chris Payne

    Hi Dave,
    I disagree that Apple is greedy. 

    1. Their 30% cut covers the few percent of credit card processing, downloading costs, creating promotional ads on the iTunes Store, staff costs, etc – and some amount of profit too: Apple is a business.
    2. Every newspaper stall in the land makes around 30% selling paper-based newspapers and magazines, so what’s different with the cut that Apple is taking?
    3. Apple has used its ingenuity to create a product which has been phenomenally successful. As a result I can, for example, read about Fortune magazine’s recent article on Apple and buy the mag instantly for my iPhone: a US magazine I can’t buy in my country. That’s new business for Fortune which they wouldn’t have got otherwise. So I think Apple’s 30% cut seems reasonable.

    Your thoughts?

  • ethomas12pet

    WHY do my iPad Newsstand subscriptions not show up on my iPhone??  No one has been able to answer this.  Thanks.

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Nicole MartinelliNicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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