“Think Different” Essay Hidden on TextEdit Icon

thinkdifferent.jpg

Leopard isn’t even here yet, but the first big Easter Egg has already turned up. All icons for the new version of Mac OS X are resolution independent (basically, they can scale to be freaking HUGE), which provides all kinds of room for mischief. Apple has already taken advantage, printing the full text of the first “Think Different” commercial (Also known as “Steve’s back in town, boys!”). Ah, memories

Italian site Macity turned up the thing, which makes them responsible for my tears. I’m not crying, though. I was just cutting onions — making a lasagna.

For one…

Via Digg.

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  • Deocliciano Okssipin Vieira

    that is beautiful!

  • Joshua K.

    I noticed that a few days ago while looking at Leopard screen shots. To me, it shows the true genius at Apple with the attention to detail.

    PS: love the Flight of the Conchords reference!

  • Alan

    Yeah I noticed it too whilst browsing the new screen shots of Leopard. If you look closely at the 10.4 icon it too has the same text on the page but it is not readable. With the new HiRes icon to compare it to it is easy to see that it is the same text.

  • b_rock

    looking at the cuurrent icon in tiger, it appears to have the text of “the crazy ones”, it just hard to read it.

  • James M

    Awesome. Even more awesome is your nod to a little show I like to call Flight of the Conchords. Brilliant.

    For your information, there’s an inflammation in my tear gland.

  • haunted_i

    Just as a finer point, having large bitmapped images is not the same thing as being resolution independent. That comes about from having scalable vector graphics, such as what is found in flash cartoons, fonts, or postscript documents. More importantly, resolution independent graphics take up much less space than bitmaps, and I’m worried about the impact these huge 24-bit PNG icons will have on application size.

About the author

Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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