Apple’s iPad Shipments Dwarf RIM’s PlayBook Numbers 19 to 1 [Report]

Apple’s iPad Shipments Dwarf RIM’s PlayBook Numbers 19 to 1 [Report]

We knew Apple’s iPad dwarfed RIM’s PlayBook, but now the image seems even more lopsided, thanks to shipping numbers from a group of analysts. The Cupertino, Calif. company shipped 19 iPads each time the BlackBerry maker shipped one of its rival devices. Little wonder RIM, facing financial scrutiny Thursday, is back concentrating on its smartphones.

RIM sold 490,000 of the seven-inch PlayBook tablets versus 9.25 million iPads shipped during the previous quarter, according to several analyst polled by Bloomberg. While a shipped device does not always result in a sale, Apple executives have said they were selling every iPad they could get their hands on. As a result of RIM’s poor showing, analysts reduced their full-year PlayBook sales estimate to 2.2 million.

“RIM overplayed the PlayBook in terms of its sales and prospects,” Needham & Co. analyst Charlie Wolf told the news site.

Keep in mind, that’s shipping, not sales. If we saw the sales numbers, they’d be even more bleak.

The Waterloo, Ont.-based firm probably will report declining revenue in the second quarter, making it a successful launch of new BlackBerry smartphones all the more important. One hitch: the new BlackBerries are powered by RIM’s powered by the QNX operating system likely won’t appear until mid-2012. That’s enough time for Apple to introduce its iPhone 5, as well as other Android alternatives. Anyone noticing a pattern?

  • HowmaNoid

    “RIM sold 490,000 of the seven-inch PlayBook tablets” – Shouldn’t that be “shipped” not “Sold”?

  • 300AShareMakesMeSmile

    Analysts are making a year’s projection of 2.2 million PlayBooks being sold.  Isn’t that sort of stretching reality quite a bit?  Clearly, at the rate their moving PlayBooks, that number won’t even exceed a million.  That number won’t increase unless RIM initiates a huge price drop for the PlayBook to attract desperate consumers looking to save money.

  • James Katt

    If Samsung only sold 20,000 of its iPad clone, then RIM probably sold even fewer PlayBooks.  

    Since Apple sells EVERY iPad it can produce, the actual numbers sold versus RIM is going to be much much greater than 19 to 1.

    Note that RIM has stopped production of the original PlayBook since inventory is piling up everywhere. Thus, reaching even 500,000 sold is going to be a bleak prospect.

  • supertino

    Surprising considering it has Beats Audio and FLASH!

  • Michael Jardeen

    In my informal survey I have been asking sales people in stores how may non-iPad tablest they are selling. For the PlayBook the answer is always the same — pretty much none since the introduction rush. For the others they just chuckle and say that they get a few Apple haters who come in but nothing like the iPad sales.

  • Joel Angert

    Flash is no longer considered a true ‘feature’. It drains battery life and Is only useful for games (available in the app store) and pop up windows/flashing advertisements saying that you are the ‘1 millionths viewer’

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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