Apple’s iPhone again ranks as the most satisfying smartphone by JD Powers’ customer survey. This makes the fifth year the handset has been listed on top, scoring 795 in customer satisfaction. Motorola placed second while legal nemesis Samsung was dead last in customer satisfaction.
Motorola ranked 763 and HTC garned 762 out of a possible 1,000. The survey asked consumers to rank smartphone satisfaction based on Ease of Operation, Operating System, Physical Design, Features and Battery function. Apple scored five stars in every category except battery lifespan. Luckily, battery functionality counts for just 8 percent of the total survey score. Ease of Operation, Operating System and Physical Design were the top three “key factors” used by JD Powers.
The decline of RIM’s BlackBerry and Nokia were evident in this year’s survey, the two smartphone makers landing in 4th and 5th place. Samsung, which Apple charges has imitated the iPhone, found itself the last place smartphone, scoring just two out of five stars, except for battery performance, where consumers gave the South Korean company three stars.
The takeaway from this year’s customer satisfaction results is that Apple may want to improve battery performance if it would like a total shutout of next year’s survey.
