Steve Jobs might not be as charitable as Bill Gates but Apple’s trying to improve its image when it comes to charity by instituting a great new employee policy: they’ll now match all of their employees’ charitable contributions up to $10,000 a year.
Here’s Apple CEO Tim Cook’s email to staff announcing the scheme:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we’ll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you’d like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.
Seems pretty generous to me, and at least one way to use that massive trove of cash in the bank.