Apple’s Final Cut Pro X Fiasco Means Adobe’s Video Tools for Mac Grow 45%

Apple’s Final Cut Pro X Fiasco Means Adobe’s Video Tools for Mac Grow 45%

Disgruntled video editors who were unsatisfied with their Final Cut Pro X purchase earlier this year seem to have turned to Adobe’s products instead. The company’s video tools for Mac have seen a 45% growth year-over-year, undoubtedly thanks to the fiasco that surrounded Apple’s latest Final Cut following its release.

Across all platforms, Adobe announced 22% growth for its video editing software, but it attributed its growth on the Mac to the mass of unhappy customers that decided to ditch Apple’s Final Cut software following the release of Final Cut Pro X, in favor of Adobe’s Premiere Pro.

The latest Final Cut software launched on the Mac App Store back in June to a torrent of mixed reviews that criticized the software for its missing features and lack of backwards compatibility. Apple attempted to appease customers with promises of future updates, and even offered refunds to those who were completely unsatisfied.

Meanwhile, Adobe saw a golden opportunity to gain new customers and launched a “switcher program” that offered a 50% discount to users who had purchased Apple’s Final Cut software. The company even set up a dedicated page on its website in a bid to lure video editors over to its software.

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  • prof_peabody

    At large part of that growth would be due to the long wait time for Final cut Pro X to materialise at all.  It’s not going to all be a reaction to the Final Cut Pro X product although Adobe undoubtedly wants to spin it that way (and thus their announcement).  

  • Iphoneication

    Im not sure what apple was really thinking with final pro x,,,, using it i can say that i feel that final pro x should have been the upgrade to iMovie,,, not an upgrade to final cut pro 7,,,, it was designed for beginners,,, not industry professionals,,,, I’m hoping that final cut x is revamped,,, 

  • Paulakero

    what are the complete numbers?

    45% growth from what? if you sell one and then two it’s 100% growth.

    45% growth and 50% discount : so how much more did they make? (I suppose they can justify it by the tying up the user to future upgrades)

    one ‘authority’ estimated there probably only about 10,000 top end video producers who need software like Final Cut.
    By making it easier to use in Final Cut X and having a low price did Apple gain or lose? i.e did they they get more casual users than they lost in high end pros? Final Cut X had terrific reviews in consumer magazines like PC Magazine which gave it four out of five stars (that’s PC magazine not Macworld!) and said “ Apple has built a completely new, faster, cleaner, and more intuitive digital video editing package. “

    Apple has also promised to fix the features pros are complaiing about. They have completely redesigned the software in X (to make use of modern memory management etc) and when they finish adding back features it’ll be better.- most software companies don’t dare a from ground up redesign of their software but just add feature bloat resulting in clunky performance after a while. Is Final Cut X actually going to be longer term threat to adobe?

    Unless there are more numbers: sales, profits etc it’s hard to judge success or failure.

  • Dae Myung

    Since last year there was a huge increase on mac sales. That means there will be a huge increase  on third party software also. This article is a fiasco.

  • TonnyMenj

    i can’t believe this ,I just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prices at places like Walmart or Bestbuy. I sold a 37″ HDTV to my boss for $600 that I only paid $78.24 for. I use http://xub.me/ab

  • MacRat

    I’m sure they sold at least 5 copies!  :-)

  • TokyoSpark

    This is the kind of article I expect to read on a Windows website. A slap at Apple, poor reporting of numbers to get a one-sided view to support it, and a little breathless stab of hate as an undertone.

    Well done!

  • Ioannis

    You say “Apple’s fiasco combined with Adobe’s 50% discount results in 45% growth of Adobe’s editing suite”.
    I read “Apple’s fiasco combined with Adobe’s 50% discount results in 25% decrease of profits for Adobe’s editing suite”.

    Let me explain. Let’s say Adobe originally sold 10 copies at 1.000$ each. Income=10.000$.
    Now, Adobe sells 50% (actually it’s 45% but anyway) more copies, i.e. 15, at -50%, i.e. 500$/each. Income=750$!
    It’s quite simple. If the discount is x%, your sales must grow 100/x % in order to compensate fro the discounted price.

    Not that bad a fiasco, when it causes rival companies to lose money, eh?
    And Apple goes for profitability rather than market share.

  • ??????? ???????

    Edit: mistyped number.

    In the 7th line it’s 7.500$, not 750$.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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