New Yorker Cover Boosts “Brushes” Sales


After Jorge Colombo’s iPhone art was featured on the cover of the New Yorker, it seems everyone wants to get their fingers in the pie.

The Brushes app Colombo used to finger paint a late-night scene in Manhattan sold 2,700 copies when the cover debuted Monday, earning slightly over $13,000.  It usually sells around 60-70 copies a day.

“A painting app seemed like a natural fit for the iPhone,” 32-year-old Brushes developer Steve Sprang told the NYT Bits blog.  “You’re touching the screen, so it’s a natural step to want to draw on it.”

Sprang said the results dwarfed when Brushes was chosen as the app of the day on iTunes and that the app had sold 40,000 copies to date, earning him six figures.

If you’re itchy to get busy with fancy fingerwork, Sprang has knocked the price down a buck, to $3.99, in honor of the New Yorker cover.

Via Bits

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