Eddie Cue, who helped create iTunes and the App Store, now will lead Apple’s push into online ads and iCloud, the tech giant announced Thursday. As senior vice president of Internet Software & Services, Cue reports directly to Tim Cook, who assumed the CEO post following Steve Jobs’ exit.
Cue’s promotion fills a spot left open when mobile advertising vice president Andy Miller left in August. Cue, along with overseeing the iTunes Store, the App Store and the iBookstore now is in charge of “iAd and Apple’s innovative iCloud services,” reads the executive’s updated bio.
Cue, who has worked at the Cupertino, Calif. company for 22 years, has watched his role in the company expand from behind-the-scenes executive to one of Apple’s public faces. Earlier this year, Cue represented Apple when News Corp.’s Rupert Murdoch introduced The Daily, an iPad-only news publication. He has also been part of licensing negotiations in New York City, capturing record label approval for music services on Apple’s iCloud service.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
