Apple Lost Another iPhone In a Bar? Manager Knows Nothing About It

Apple Lost Another iPhone In a Bar? Manager Knows Nothing About It

I just went to Cava22, the San Francisco bar where an Apple employee reportedly lost a secret prototype of the iPhone 5.

I was hoping to get more details, and maybe even track the missing iPhone to Bernal Heights, where police apparently tried to recover it. I live in that neighborhood.

Apple Lost Another iPhone In a Bar? Manager Knows Nothing About It

Cava22 is a tequila bar on 22nd Street near Mission Street. It’s a happening block. There’s a ton of bars and restaurants nearby.

I wasn’t the only reporter at Cava22. There was a TV truck outside from a local affiliate. The reporter was talking to Cava22’s manager, Jose Valle, who said he’d been taking calls from other reporters.

Unfortunately, it was the first Valle had heard of the missing prototype. He hadn’t had any dealings with Apple, the cops or frantic Apple engineers. His bar hadn’t been searched by the cops or Apple security. He had just heard the story from another reporter who called the bar.

He did say a customer called back in July saying they’d lost their iPhone in the bar. Had it been found it and handed in? Valle said he looked in the lost-and-found box, and asked his staff. No one had seen it. Coming up empty, he tossed the number. Could it have been an Apple test engineer? He had no idea.

As for the source of CNet’s story, Valle said it wasn’t him or his staff, he was pretty sure of that.

Talking to him, Valle seemed genuine and truthful. A story like this would be a great way to drum up publicity for his bar — genius even.

But I’m sure he was being truthful. There was, however, a mystery patron with an open laptop sitting in the empty bar. This was 30 minutes before opening time this afternoon. But that seems a stretch.

It’s certainly not a publicity stunt by Apple. The company has all the publicity it needs.

UPDATE: Cnet’s story has been updated with comments from Valle saying the same thing: he hadn’t been contacted by Apple or police.

  • Caleb Ray

    You would think Apple would learn by now…

  • MacRat

    Some actual REPORTING on CoM. BRAVO!

    Other sites have also speculated that this is didn’t actually happen.

  • CharliK

    Doesn’t mean that it did. A couple of staff members could have been chatting after that call was made and one goes “hey remember last year when that guy lost the iPhone 4″ and then someone else thinks “wouldn’t it be funny if that was another prototype” and decides to contact a bunch of blogs saying that yeah Apple lost another phone. 

    After last year Apple wouldn’t have let out any more prototypes without being able to trace it via Find my iPhone if nothing else. And they would have used it way before making a call to the bar. Including calling SFPD for help way before the alleged 2 days later. 

  • CharliK

    Doesn’t mean that it did. A couple of staff members could have been chatting after that call was made and one goes “hey remember last year when that guy lost the iPhone 4″ and then someone else thinks “wouldn’t it be funny if that was another prototype” and decides to contact a bunch of blogs saying that yeah Apple lost another phone. 

    After last year Apple wouldn’t have let out any more prototypes without being able to trace it via Find my iPhone if nothing else. And they would have used it way before making a call to the bar. Including calling SFPD for help way before the alleged 2 days later. 

  • Jackie

    I think apple now learn about it.

  • person287

    Massive deja vu! Wonder if the person who bought it took any photos, as at the moment I’m not really sure how much I believe it. Seems a bit too convenient to be the exact same situation as this time last year…

  • patrickbayca

    “It’s certainly not a publicity stunt by Apple. The company has all the publicity it needs.”

    …because of stories like this. What do you think the constant hype about lost iPhones is? It’s publicity, free publicity, and you’re providing it. Apple doesn’t need to do anything directly because suckers like you fall for fake stories (as this one is obviously turning out to be), hook line and sinker. And who else if not Apple would’ve planted a story like this? A story that would garner national attention without having to spend a penny. Try thinking critically, Leander; it doesn’t hurt as much as you might think.

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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