Location based software applications in Blackberry’s new App World store are four times more expensive than similar titles in Apple’s App Store, according to a Skyhook Wireless report released Wednesday.
The company’s Location Aware App Report (PDF), a monthly survey of titles available in the online stores of mobile handset manufacturers Apple, Blackberry and Android, found the App Store offers a greater percentage of paid to free apps across a wider variety of title categories than either Blackberry or Android.
With over 35,000 apps in the App Store at the time of the survey (around 10,000 having been added since), and 2,300 of them location aware, Apple’s average price for a paid location aware app was $3.60. In contrast, the average price for a location aware app from Blackberry’s App World store was $13.60, while bargain-basment titles could be had from Android’s Market at an average price of just 84¢
The survey results are skewed in that Apple’s App Store has been open nearly a year, while Blackberry’s App World is only in its second month of operation. On the other hand, in its first six months of operation, the App Store saw more than 800 location aware apps released, while Android’s Marketplace produced fewer than 200 in its first two quarters.
For now, location aware software developers have shown a clear preference for Apple’s iPhone platform, even if some seem to believe the Blackberry platform might support quite a bit more revenue per title.
