AT&T Eliminating $10 Texting Plans For All New iPhone Customers

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Send a lot of texts and looking to get your first iPhone? AT&T just became a less compelling option, as Ma Bell will be eliminating their $10 a month texting plan on August 21st.

The $10 plan allowed you to send and receive up to 1000 text messages a month, which is a pretty extreme amount by anyone’s standards. By mine, that number may as well be infinite… which is why the $20 unlimited plan offering infinite text messages seems like such a worse deal.

What really sticks in my craw about this is that it literally costs AT&T nothing to send and receive text messages. It’s all accomplished in a tiny footprint of the spectrum that is necessary just to have a cellular coverage. Text messages represent practically infinite profit for carriers, so when AT&T does something like eliminate a plan like the $10 one and tries to get everyone to spend twice as much for what is, for most people, effectively the same service in the unlimited plan… man, I see red.

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