If you’re in Indiana, you’re likely using an iPhone. However, in California — home of Silicon Valley — Android probably rules. Most Apple iPhone and iPad users are in the North U.S., while the majority of Android users are in the southern U.S. states, according to the findings of a survey tracking which tracked mobile ad clicking by device maker, all mapped by location.
The map, compiled by mobile ad firm Jumptap, doesn’t track where iOS or Android devices are purchased, but used. There are some surprising findings, such as RIM still clings onto media-saavy New York State. BlackBerrys are most likely to be found in North Dakota as well as neighboring South Dakota. Meanwhile, the Midwest, Ohio region and much of the East Coast are heavy iOS users, according to the survey.
Aside from having an advantage in your next game of Trivial Pursuit (Q: Which smartphone dominates in Texas? A: Android), there are some data of interest to marketers. For instance, the Sony Ericsson device is the Android handset that comes closest to delivering ad clicks equal to iOS. Additionally, if you knew California was Android and Illinois was iOS, you could save a bundle advertising your local Monterey pizza shop on a Droid and use an iPhone for selling corn dogs in Champaign.
What about you? Where are you and do you have an iOS device or Android? Does it fall within these party lines? Let us know in the comments.
