Apple’s white Macbook has served as the company’s entry-level notebook computer for several years. The 13-inch white Macbook is currently offered as Apple’s cheapest notebook for $999. The base MacBook Air model is also offered for the same price.
It looks like Apple is set to phase out the white Macbook in the coming months, which would place the Macbook Air as Apple’s premiere entry-level notebook.
A report from AppleInsider details this prediction by Analyst Ming-Chi Kuo of Concord Securities. Ming-Chi Kuo reveals inside data that Apple’s internal forecast for the white Macbook in August is the lowest it’s ever been, which hints that Apple is “phasing out” the product.
“Though Apple continues to offer the yesteryear notebook as part of its Mac portfolio, this data indicates consumers are proactively choosing notebooks with the latest technology, like the new MacBook Airs or MacBook Pros.”
The white Macbook was launched back in 2006, and recently it’s seen a downwards trend in sales. Even though Apple gave it a redesign in 2009, the white Macbook is still not getting enough attention. With faster, competitively priced computers like the Macbook Air and Macbook Pro available, the white Macbook is rapidly losing its place in Apple’s product line.
New Macbook Airs with backlit keyboards and upgraded specs are expected to hit the shelves as early as this week. These Airs will allegedly come with faster Sandy Bridge processors, Thunderbolt I/O ports and come with minimum specs of 128GB SSD and 4GB of RAM.
In Cult of Mac’s opinion, the entry-level MacBook Air is more than enough laptop to replace the venerable white plastic MacBook, even though the lesser amount of storage and lack of optical disc drive could annoy some. What do you think, though? Sound off in the comments.Related