Remember that new Mac hardware we told you about? Apple is planning on releasing some new Macbook Air, white Macbook, and Mac mini models tomorrow.
While that’s good news, there seems to be even better news for international customers: price cuts!
9to5Mac has gotten word that Apple plans on implementing some strategic “modest-significant” price drops in certain countries. These price cuts generally reflect a retail decrease of about $100/model, which isn’t a whole lot, but is still something for international Apple customers.
Sources couldn’t get into specifics about which Mac models will be dropped in price, but it would obviously be wise for non-US readers to hold off on a Mac purchase for at least the next couple days. These price cuts are expected to take place tomorrow alongside updated Apple hardware, but these rumors can never be assumed as totally accurate.
When you consider exchange rates, Apple’s international prices are significantly higher than those for the US. This is due to the US dollar’s decrease in value over the years, and these international cuts shouldn’t correlate with price drops in the US. Apple has been trying to match international with US prices for the last few years, and these upcoming price drop reflects that mission accurately.
Interestingly, Apple also seems to be lowering international prices for iTunes and App Store purchases. We can only assume that Apple is working to level the international pricing with its stateside rates- which we applaud.
Who’s excited about cheaper Apple gear?