Canada’s Home Depot Cleverly Recycles iPod Billboard

Leander Kahney ()

rona

To advertise it’s recycling chops, a Canadian home improvement company has cleverly recycled a giant Apple billboard in Montréal.

Canada’s version of Home Depot, Rona, hung a banner underneath an Apple billboard with a line of multicolored iPods dripping colored paint.

Rona’s banner shows the paint being collected in paint buckets. The clever mashup advertises the company’s paint recycling program.

“Nous recuperons les restes de peinture,” the tagline says, which translates to: “We collect leftover paint”

Link to nice pictures at MacQuébec.

Link to Cyberpresse report in French.

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Thanks Hypersky.

11 comments »

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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  • Lewis

    Actually, Canada’s “Home Depot” is Home Depot (check out homedepot.ca.

    Rona is just a Canada-only franchise.

  • Anon

    in Canada, we have a “Home Depot”. The website is http://homedepot.ca.

  • Hyasynth

    Canada’s version of Home Depot isn’t Rona, it’s Home Depot. Both exist up here.

  • Darcy McGee

    Wow. I was just going to repeat what Lewis said, but it seemed redundant.

    Until “Anon” said it, then it was funny.

    then Hyasynth just went over the top and it was redundant again.

    The thing they’ve all forgotten to point out is that all the Home Depot’s in Canada are located in Igloos, so it’s kind of a seasonal business. There’s a couple of weeks in August where they melt.

  • Darcy McGee

    Sorry…that last sentence should read “There’s a couple of weeks in August where they melt, eh. Hosers.”

  • http://www.RKFotografie.tk Rik

    I like it, but if apple likes it: I’ve no clou ;) But i’ll gues they don’t

  • Hypersky

    You’re welcome, thought you’d like it. ;-)

  • Scott

    two someone’s are going to get into trouble, even if just a slap on the wrist

    1. this company for using the billboard in the first place
    2. the person(s) who didn’t destroy the art work. cause you can bet that they were supposed to. there’s an apple store at the mall I work at here in California and I see them trashing posters, banners, set pieces and every one of them, I’ve been told, has to be slashed, cut up, punched apart, just so no one can dig them out of the trash.

  • Eoin

    It’s just a really big ruler.

  • Joseph

    I bet Apple successfully sues for either trademark or copyright infringement.

  • http://www.moldremediationremoval.com Mold Removal

    Great read! I wish you could follow up on this topic..