In a bid to tempt unhappy customers away from Apple’s Final Cut Pro X, Adobe has slashed by the price of its Premiere Pro professional video editing software by 50%… but will its ploy be a success?
Dubbed the “Switcher Program,” Adobe offers 50% off its Adobe Creative Suite CS5.5 Production Premium and Adobe Premiere Pro video editing software. Those eligible for the discount must have previously purchased a version of Apple’s Final Cut Pro or Avid’s Media Composer software. The offer ends on September 30.
Jim Guerard, general manager and vice president of professional video and audio at Adobe, says its video editing told are already proving themselves with industry professionals:
We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows. At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros.
Adobe’s Switcher Program launches just after a mass of complaints and poor reviews for Apple’s newly released Final Cut Pro X software. Apple has already offered disgruntled customers a refund for their purchase, and published a Final Cut Pro FAQ in an attempt to persuade some to stick with their purchase for future updates.
But will Adobe’s program successfully persuade unhappy Final Cut Pro customers to switch? If you’re a Final Cut Pro customer unhappy with the latest release, will you consider switching over to Adobe’s solutions?
[via 9to5 Mac]