The Better Business Bureau is warning Facebook users to read the fine print when responding to ads.
A recent BBB press release stated that an estimated $1.3 billion will be spent on social networking advertising this year. The large print on ads featured on social networking sites, like Facebook and Myspace, do not always tell the entire story.
The warning about MacBook Air scams is a hoot:
Also common on Facebook are ads to get a free MacBook Air claiming that the company is seeking laptop testers. The ads lead to an incentive marketing program at http://www.colormyrewards.com/ where participants must sign up for various products and services in order to earn their free laptop.
The Fine Print: Customers must complete two options from each of the three tiers, Top, Prime and Premium before receiving their “free” MacBook. Example offers listed in the Top and Prime tiers include signing up for credit cards or trial offers for subscription services such as for vitamin supplements or DVD rental services. In some cases, the participant will need to pay for shipping, and if they aren’t vigilant about canceling the trial offers they signed up for, they’ll begin being billed every month.
Examples of the Premium offers listed on the Web site that must be met in order to get the MacBook are much more expensive and include paying as much as $1,500 for furniture or purchasing a travel package with a minimum value of $899.00 per person.
BBB Warns: Incentive programs can be extremely costly in the long run and the fine print shows that the customer might have to pay a significant amount of money in order to get their “Free” items. It is also a red flag that Apple does not even make MacBook Air in purple, red, pink, or green. (Emphasis mine.)
And as flickr user 4braham noted (image used with a CC license) the Mac in the scam pic isn’t a MacBook Air. Sheesh!
Via News & Tribune.