Apple to Increase Production of New MacBook Air in July?

MacBook Airs Side-by-Side

Components makers in the supply chain for Apple’s MacBook Air are set to “run in full gear” during July as the company prepares for the upcoming launch of the latest model.

Sources for DigiTimes have revealed that Apple is expected to take delivery of over 8 million MacBook Airs during the third quarter, reportedly doubling its order of the device from the previous quarter. Shipments for June are already around the 2.4 million mark, while shipments in July are expected to come close to around 3 million units, according to the sources.

The demand for the ultraportable notebook has raised the projected number of MacBook Air shipments in 2011 to a whopping 15 million units — up 2 million from the previous forecast of 13 million.

This report makes those rumors that a MacBook Air refresh would launch alongside Lion look increasingly likely, and strengthens speculation from earlier this month that claims the device is set for a July launch.

However, MacRumors believes that the numbers quoted in the DigiTimes report aren’t quite right:

Digitimes’ 8 million MacBook Air Q3 estimate is questionable since this represents twice as many Macs (all kinds) Apple shipped in Q2 2011, casting doubt on the specifics of this report.

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  • cnacertification

    snow leopard having the run of its life, I would like a screen size less than 15″ to make it more portable.

  • Chris Brunner

    Is there some technical reason to wait for Lion’s release to update the Air or is it just a business move?

    -Chris
    http://friendsofmaconfb.wordpr

  • ElVox

    Probably something like what they do with the iphone and iOS…just having a new piece of HW to show off all the new stuff on the OS and having a new OS to show off all the new stuff on the HW.

  • cnacerificationsc

    Snow leopard having the run of its life, I would like a screen size less than 15″ to make it more portable.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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