Switch & Bait : The Ultimate “Get A Mac” Strategy?

Switch & Bait : The Ultimate “Get A Mac” Strategy?

Thinking further about the new Mac ads — and how if I were considering buying a Mac over a PC they wouldn’t sway me — I came across this post about an accidental switch & bait that turned one PC person, political-science professor Harry Farrell, into a Mac user:

“I was working in my office, when a work-study knocked on my door with a brand new MacBook Pro, which he told me had been sent over from my school’s technology program. I was nonplussed, and told him that he must be wrong, that I hadn’t ordered one etc…

So I finally acquiesced, on the grounds of gift-horses, and the wisdom of not inquiring too closely into the dental conditions thereof, and unpacked it. Two hours later, I was completely hooked –œ more rational and altogether nicer than my Windows box, while much smoother than my Ubuntu installation. I would have wanted to take it home and marry it, if I wasn’t married already. Three hours later, I discovered it had been a mistake, and that it was in fact intended for a colleague with a vaguely similar name… And I had to give it back.”

Needless to say, the prof in question went out and got a Mac. I had the same experience, in reverse. The IT department where I had just begun working went into econ-o-mode and decided that some of us had to have PCs. It didn’t really hit home until what was immediately christened the “craptop” was in my hands: it was apparent to me that I was never going to use it. I took it home, turned it on. Shook my head. Gave it back. Used my own old MacBook. Made enemies of the IT crowd.

Farrell says he tried proposing the scheme to Apple, to no avail. Kind of a shame, my guess is that if you had a loaner (“mistake”) computer, you’d have hard time giving it up.

Via Crooked Timber

Image used with a CC license, thanks to speedesign

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Nicole MartinelliNicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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