Apple never, ever expresses battery life based on the number of cells that make it up. The ThinkPad I have at work is available with a 4, 6, and 9-cell option. And I have no idea what any of it means or why I should care. Apple just tells me how long I can work without a power source, which is what I actually care about.
The PC-makers just don’t get it.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!
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